As I start my second year in this small business world and begin to make a shift to grow, I have done a lot of reevaluating. Spring has passed and yet I have this crazy need for a big spring cleaning. Ideas and endless possibilities are racing through my brain, but focused vision is lacking.
You see, I am not a niche person. When I look at other business Instagram accounts, the ones that thrive have the common thread of breaking the algorithm by remaining in a niche. The problem is, I don't just love producing skincare. I also love cooking. Teaching nutrition. Educating women on hormones. Quilting. Crossfit. Jesus. Bowling. ECMO. I don't know how to niche, and more than that I don't want to learn how to. I want to connect to you all on all fronts.
So for now, here is where I have decided to land-
In an attempt to grow Sabbath's skincare line (and the future makeup line I keep promising you ;]), there will be both a trimming and an expansion. A separation of church and politics if you will (though to be clear, God cannot be separated from anything). My posts will primarily remain focused on the products, and the never-ending passions of my heart will lie here.
If zero readers or thousands, is not my purpose. Simply an outlet for my constant wandering soul to roam free on the pages below. Until next spring cleaning and I change my mind all over again.
Xoxo,
Mrs. Burns
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